EMOTIONAL WORLD was founded in Japan in 2019. Through an in-depth exploration of traditional crafts and fabrics with historical significance, the brand relays on the iconic reproduction (Remade) craftsmanship to share the vitality of traditional crafts, traditional apparel culture and history to the young audiences in a new and avant-garde way.
EMOTIONAL WORLD rejects industrial dye technique and processing, and creates each product based on the concept of plant-dye and traditional handcraft. Based on the characteristics of natural plant-dyed fabrics, the color of the product changes with the environment, so every product is unique. The origin SASHIKO thorn technique makes the texture and texture of BORO fabrics even more unrepeatable. This combination of fabrics and craftsmanship is eco-friendly, all-natural and has endless possibilities. While EMOTIONAL WORLD adhering to environmental protection and core technique, the brand is also committed to developing the possibility of combining diverse fabric dye technique and traditional handcraft from a novel perspective. All designs are not limited to any form, and derives unconventional and diversified products that conform to modern aesthetics. At the same time, brand develops combination with more diversified fabrics simultaneously, exuding the unique charm of products with infinite inclusiveness.
2021FW EMOTIONAL WOLRD “MILITARY”
The fabrics of EMOTIONAL WOLRD "MILITARY" series are inspired by when the U.S. Army moved to Asia after World War II, they were using the warm lamb wool and fabric liners derived from the extreme temperature differences to keep themselves warm under extremely cold conditions. Through wear, wind and water resistance functions and warmth retention, the fabric became the favorite option of the American motorcycle team in the 1960s. It witnessed the spirit and culture of freedom and love.
The main colors of this series will centre on military green and white. The retro military green tones echo the classic color of the army, while the pure white color pays tribute to the spiritual culture of the motorcycle riding team. EMOTIONAL WOLRD “MILITARY”series continues with the brand’s design concept as always, hoping to express the design concept of antique military uniforms through the “reorganization" design technique, and extend it to the classic bag design to integrate it into the daily life of modern citizens. This series continue classic bag designs, the cold-proof liner cloth combines historical fabrics with meticulous traditional craftsmanship and expresses the culture and meaning behind the EMOTIONAL WORLD bag.
2021SS EMOTIONAL WORLD “TIMELINE”
EMOTIONAL WORLD "TIMELINE" series are the classic series of the brand which highlights the brand craftsmanship. This series use the brand's iconic remade craftsmanship and regain the BORO craftsmanship through multi-person embroidery sewing, and inherits this traditional crafts culture in a new and avant-garde way. Relying on the manual destruction and fraying process, the natural wear and tear of the fabric has the ability to achieve a stunning harmonious visual effect.
EMOTIONAL WORLD "TIMELINE" series hopes to convey the charm of "time precipitation" to people，also hopes to pass this simple and authentic way of life to the modern public and expand the influence and significance of traditional craft culture.