2024 SS
EMOTIONAL WORLD X DISCOVERED SPRING/SUMMER co-branded series is officially launched, stemming from the brand's joint exploration of clothing restructuring and integration, EMOTIONAL WORLD’s Founder & Design Director Log is committed to exploring the diversity of clothing expression, creating a wonderful collaboration with Japanese brand DISCOVERED. Log and DISCOVERED’s designer TATSUYA KIMURA reached a tacit agreement to present a unique collection through the signature design process of both companies, adhering to the core concept of recycling and sustainability , and creating the inclusiveness that belongs to this joint.
"With a humorous, cynical yet artisan attitude, DISCOVERED is adept at disassembling different materials, reassembling and stitching them with iconic design techniques, constructing a unique style based on a Japanese deconstructionism, adhering to traditional craftsmanship and contemporary fashion aesthetics, and finding a clever balance between different opposites, which coincides with my idea when I founded EMOTIONAL WORLD." —— Log
2024 SPRING/SUMMER 「JAZZ IN THE STREET」 COLLECTION
EMOTIONAL WORLD 2024 JAZZ IN THE STREET, THE SPRING/SUMMER COLLECTION IS OFFICIALLY Launched, THE BRAND STILL ADHERES TO THE CONCEPT OF "DESIGN COMES FROM MUSIC", CONSTANTLY EXPLORES THE DIVERSE SPIRIT AND VALUE OF MUSIC CULTURE, AND TRIES TO BUILD a deeper connection between the self and the other.
EMOTIONAL WORLD kicks off the spring/summer 2024 collection with a psychedelic jazz song "Virtual Insanity", the 1990s’ single by a British band Jamiroquai. Psychedelic jazz is a music genre born out of people's desire to explore new things. It integrates psychedelic elements into traditional jazz. While retaining the seriousness of jazz music, it combines street elements with a strong sense of contrast to create a sense of conflict beyond the conventional, but also a sense of calmness and magnificence. This complex attribute has consistently inspired Log and forced him to think, and he found out that the two shared diverse cultural backgrounds and aesthetic orientations, and then decided the future direction of the brand.
